Porsche – launch of the new Cayenne

For the launch of the new Porsche Cayenne in Leipzig, the agency stereolize created an interactive presentation in an unusual format, using a holopro as the navigation device.

The introduction of the new Cayenne to the media took place in Leipzig, where almost eight years ago the success story of the Porsche Cayenne started. The new Porsche Cayenne, more sportive than ever, is a prime example of a successful interpretation of the design and the philosophy of Porsche. For this occasion, stereolize created an interactive presentation in Ventuz on a twelve meter wide and four meter high rounded surface. The interactive navigation menu was projected onto a Holopro Terminal from which the entire presentation could be directed. Internally Porsche called this set up “like the command centre on starship Enterprise”.