Geely goes Interactive

Chinese automotive company Geely chooses Ventuz installation for their booth at the Moscow International Automobile Salon 2012.

The Moscow International Automobile Salon has evolved into one of the top events for the global automotive industry. With over 100 exhibiting companies the show more than doubled its size in comparison to 2010.

Naturally, an event like this asks for some wow-effects. That might be the reason why the Chinese automobile manufacturer Geely Motors hired our Russian customer Visuals in Motion to develop an interactive installation for their stand.

The application consisted of an interactive touch table as a control interface, and a four by four seamless display wall. By using the interface, viewers could browse through the Geely car models and explore their characteristics, special features and NCAP test results. Additionally, the color of each model could be changed at will.